Command and Control your Hotel with MS SHIFT
MS SHIFT INC. is a fast growing software and technology company constantly improving the most powerful and useful hotel systems available. The company was founded in May of 2005 by Ori Zur, a computer science engineer and a veteran of the hotel industry.

MS SHIFT provides the most comprehensive and intuitive hotel systems available today, encompassing many aspects of an advanced hotel operations team. MS SHIFT delivers complete software services to leading hotels around the globe, including Marriott International, Marriott Vacations Worldwide, Starwood Hotels & Resorts, Hilton Hotels & Resorts, The Peninsula Hotels Group, and many independent boutique properties.

MS SHIFT Headquarters

MS SHIFT, One World Trade Center, Suite 47M, New York, NY 10007

In the beginning
The firm was founded in New York City, serving some of the largest and busiest hotels in Times Square. This initial suite of services, managed by an exceptional team of computer engineering specialists, focused on reducing costs associated with worker’s compensation claims, losses and other areas of liability.

Following the company’s success and scaffolding on this recognition, MS SHIFT upgraded its program and added a Packages system to its array of services. This upgrade led to a significant growth and also brought prestigious names such as W Hotels Worldwide to the company's distinguished list of partners.

By 2007, MS SHIFT had established a pattern of steady growth and expansion. New sales opportunities in the East coast helped the firm enhance the services even more and develop its first Mobile application. Tailored for the hotel associate on the move, the MS SHIFT Mobile Application encompasses all the daily tasks allowing for fast and professional response, and increasing the productivity of the property.

Expansion through 2008 included a powerful master service agreement with Marriott International, a move that enabled MS SHIFT to serve as an “All in One” solution for Marriott hotels. This achievement served the company in continuing its growth. Marriott International, Inc. is a leading hospitality company with more than 4,000 properties in over 80 countries and territories around the world.

In 2010, MS SHIFT signed another significant master agreement with Marriott Vacations Worldwide, the world’s leading pure-play public timeshare company. Its brands include Marriott Vacation Club, Grand Residences by Marriott, and The Ritz-Carlton Destination Club.

In 2011, MS SHIFT expanded its footprint to Asia following the finalization of a service agreement with The Peninsula Hotels. The Peninsula Hotels Group operates prestigious luxury properties across the globe and is considered one of the most luxurious brands worldwide.

2012 marked another important year for MS SHIFT with the addition of Starwood Hotels & Resorts Worldwide one of the world's largest hotel companies. A master agreement enabled MS SHIFT to service its nine owned brands including Westin Hotels & Resorts, Sheraton Hotels, W Hotels, St. Regis, and The Luxury Collection around the globe.

In 2014, MS SHIFT welcomed Loews Hotels and Resorts to its impressive and growing roster of clients. Loews Hotels is a luxury hospitality company that owns and/or operates hotels in the U.S. and Canada.

2015 results in another remarkable year for MS SHIFT. Rosen Hotels & Resorts and PCH Resorts, both respectable industry names with properties throughout the hub of Orlando and Alabama joins its continuously growing list of users. In addition, MS SHIFT have broadened its global footprint further by establishing a presence in properties across Latin America and the Middle East.

Keeping up with technology
An initial move into an iOS application started early 2013. The idea was to reduce costs and allow the hotels to enjoy all the features that they need right at their fingertips in lightweight and powerful devices such as the iPhone, iPod or the iPad. By early 2014, the new MS SHIFT iOS App had revolutionized the way hotels provide services, and has streamlined the reporting processes, creating an efficient well-run operation.

We also started hearing requests from our clients for options to track luggage and bell storage. Consulting with some of the busiest bell desks in the business, we created a streamlined bell management system, MS SHIFT Bell. From the moment the luggage arrives curbside, it is tracked through check-in and delivery to the guest room. Our clients tell us the Bell system is easy to use alleviating concerns about training and implementation.

The Concierge Suite
Early in 2015, we began receiving requests for a concierge system. Realizing the scale and scope of the intricate Concierge operation, we spent a year researching and developing an easy-to- use interface. Consulting with real Concierge teams and through focus group testing, a powerful and innovative Concierge Suite emerged. The interfaces built into our Concierge Suite are groundbreaking and never offered before inside a software system. We are continuously updating the Concierge Suite resulting in a responsive solution that has been well-received by Concierge teams around the world. Unique features and unparalleled reporting provide Concierge managers with superior tools. With two versions of the Concierge Suite available, hotels are able to select the version most tailored to their specific operation. The Concierge Suite is also designed to work on mobile tablets enabling the Concierge to deliver service on the go.

Looking toward the future
For 2016 and beyond, MS SHIFT anticipates continued expansion in response to an ever-increasing need for streamlined technology in the hospitality industry. MS SHIFT continues to research and develop its array of services, providing hotels with more applications and hardware solutions in addition to increasing its reach to our international clientele. By maintaining our systems with constant updating, we continue to exceed the expectations of what hotel technology can do.

The success of this strategy is undeniable, and remains much-valued by MS Shift's impressive and growing list of partners.

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